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Commercial awareness - the key issues for profitability

CM024948      Course duration (days): 2
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Who will the lesson benefit?

  • Those who are preparing to take up a management role
  • Those who are seeking to initiate change within their organisation to ensure commercial success
  • Those who deal with or manage suppliers, contractors and buyers
  • Functional specialists who have a direct impact on the success of the company
  • Individual directors or managers looking to improve their own financial management and commercial awareness
  • Commercial managers/ officers
  • Contract managers/ officers
  • Project managers/ engineers
  • Purchasing officers/ managers

What delegates will learn

At the end of this programme you will be able to:

  • Identify the key factors that influence business stability and success
  • Decide on the right approach to developing contracts
  • Successfully manage the interface between suppliers and customers
  • Negotiate win-win agreements
  • Use a range of financial techniques to identify strengths and areas for performance improvement
  • Have a clear focus on cash, asset and profit management
  • Practice application of skills learnt through a blend of presentation and case studies

Contents of this class

New Commercial Boundaries

  • What is commerce
  • Where commerce happens
  • Creeping Commercialisation
  • Internal Commerce
  • Commerce in Not for Profit organisations

Essential Purchasing

  • The role of competition
  • Value for money
  • Total cost of ownership

Essential Selling

  • Price versus value
  • Selling value
  • Solution selling

Legal Essentials - The Law of Contract

  • Principles of contract
  • Verbal versus written
  • Terms & Conditions
  • Offer and acceptance

Key Legislation

  • Sale of Goods law
  • Competition Law
  • Public procurement
  • Intellectual property
  • Freedom of Information/Data protection

Termination and Dispute Resolution

  • Governance
  • Breach of contract
  • Responsibilities and obligations
  • Alternative dispute resolution

Commercial Contract Management

  • The problem with contracts
  • Defining performance
  • The max-min paradox
  • Managing performance or managing failure

Review of day one

  • Learning points
  • Questions and Answers
  • Clarification and expansion

Finance Essentials - Balance Sheet Highlights

  • Understanding accounts and accountants
  • Industry norms
  • Key financial ratios

Cash versus Profit

  • The flexibility of profit
  • Fixed and variable costs
  • Cash is king

Financials of Investment Appraisal

  • Relevant costs
  • Future decision making
  • Discounted cash flow

Commercial Risk Management

  • Identifying risks
  • Prioritising risks
  • Dealing with risks

Essentials of Negotiation

  • Controlling the negotiation
  • Goal setting
  • Managing the process
  • Planning essentials